Comments on: Apple’s Best (Free) Marketing http://www.startbreakingfree.com/114/apples-best-free-marketing/ Experiments in tech entrepreneurship Thu, 09 Feb 2012 05:07:17 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Brian Armstrong http://www.startbreakingfree.com/114/apples-best-free-marketing/comment-page-1/#comment-251 Brian Armstrong Tue, 10 Jul 2007 22:00:30 +0000 http://www.startbreakingfree.com/114/apples-best-free-marketing/#comment-251 Hmm, I was thinking of something else when you said PR. Are you saying that Jobs is a good public speaker in that he can get the audience excited? That I certainly agree with. Brian Hmm, I was thinking of something else when you said PR. Are you saying that Jobs is a good public speaker in that he can get the audience excited? That I certainly agree with.
Brian

]]> By: Aaron :: miLienzo.com http://www.startbreakingfree.com/114/apples-best-free-marketing/comment-page-1/#comment-250 Aaron :: miLienzo.com Tue, 10 Jul 2007 15:46:22 +0000 http://www.startbreakingfree.com/114/apples-best-free-marketing/#comment-250 Well Steve Jobs is the just the master of PR - there are few better. Everything he publicy says or announces is geared for PR purposes, and most of the time no-one notices it - thats why he's so good at it. One example would be how he <a href="http://www.milienzo.com/2007/04/06/how-does-it-feel-to-get-shafted-by-the-music-industry/" rel="nofollow">introduced DRM-free music on iTunes</a>, but there are countless more. You mention most companies do product launches etc, but few do them as well as Jobs and Apple. Well Steve Jobs is the just the master of PR – there are few better. Everything he publicy says or announces is geared for PR purposes, and most of the time no-one notices it – thats why he’s so good at it.

One example would be how he introduced DRM-free music on iTunes, but there are countless more. You mention most companies do product launches etc, but few do them as well as Jobs and Apple.

]]> By: Brian Armstrong http://www.startbreakingfree.com/114/apples-best-free-marketing/comment-page-1/#comment-249 Brian Armstrong Tue, 10 Jul 2007 14:54:46 +0000 http://www.startbreakingfree.com/114/apples-best-free-marketing/#comment-249 Hi Aaron, You're making me think about the past, <a href="http://www.youtube.com/watch?v=OYecfV3ubP8" rel="nofollow">Apple's 1984 commercial</a> comes to mind as something innovative. What about their PR though? Was there something in particular that stands out? Brian Hi Aaron,

You’re making me think about the past, Apple’s 1984 commercial comes to mind as something innovative.

What about their PR though? Was there something in particular that stands out?
Brian

]]> By: Aaron :: miLienzo.com http://www.startbreakingfree.com/114/apples-best-free-marketing/comment-page-1/#comment-248 Aaron :: miLienzo.com Tue, 10 Jul 2007 13:17:02 +0000 http://www.startbreakingfree.com/114/apples-best-free-marketing/#comment-248 Not sure I fully agree with you. Apples marketing IS great. They have a history for it too. More importantly, their PR machine is second to none. Don't get me wrong, their products are very innovative, and they pay a lot of attention to design. But anyone who thinks their products sell on good design alone, have been well and truly blinded by their PR machine. Not sure I fully agree with you. Apples marketing IS great. They have a history for it too. More importantly, their PR machine is second to none.

Don’t get me wrong, their products are very innovative, and they pay a lot of attention to design. But anyone who thinks their products sell on good design alone, have been well and truly blinded by their PR machine.

]]> By: alvin foo http://www.startbreakingfree.com/114/apples-best-free-marketing/comment-page-1/#comment-247 alvin foo Tue, 10 Jul 2007 05:03:37 +0000 http://www.startbreakingfree.com/114/apples-best-free-marketing/#comment-247 totally agree with you. Alot of companies spent a great deal of time thinking how to market and advertise. Products are just being churned out for the sake or creating new buzz hoping to hit the jackpot. Apple has done great as far as developing revolutionary products with great user experience and interface. They may not be 1st in everything but certainly the best in producing the best and most sexy devices. Guess thats why apple stands out over others. Well done steve and the team at apple. totally agree with you. Alot of companies spent a great deal of time thinking how to market and advertise. Products are just being churned out for the sake or creating new buzz hoping to hit the jackpot.

Apple has done great as far as developing revolutionary products with great user experience and interface. They may not be 1st in everything but certainly the best in producing the best and most sexy devices.

Guess thats why apple stands out over others. Well done steve and the team at apple.

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