This is day 23 of my 30 day marketing challenge to demonstrate that blogging can be a profitable and inexpensive business to start.

Today I started reading through Matt Huggins awesome list of 55 essential articles every blogger should read, especially the section on Increasing Traffic & Retaining Readers.

One thing I realized while reading CopyBlogger.com is that they have a great sense of design. Contrast this page for example to some of my previous posts. It’s just so clear and readable, and beautiful. I’m no designer, but one thing I realized is that I need to make subheadings for my 3 points bigger and bolder. So I’ll try that on my post today.

My three marketing tasks for the day were…

1. Rewrote the About Page

I was reading this article on about pages and realized that mine could use some work. It contained lots of info, but wasn’t captivating.

I decided to write it more as a story about me (people can’t help but listen to stories, it’s the most basic form of human communication) that ended with a call to action (subscribe!) and you can check out the latest version here.

Here is the old one for comparison.

Quick poll: do you think it will improve or reduce the % of people who subscribe from that page? By how much? I’ll post the results in a few days. (Post your answer in the comments.)

2. I finished the article for ProBlogger.net

I finished the article from yesterday about the confusion over RSS and sent it to Darren so see if he wants to post it. I think the article turned out way better having written it, then let it sit for a day, before making the final version.

3. Comments

I’ve been keeping up answering comments on this site. I’m thrilled to see that we’re getting some real discussion. It let’s me know that this experiment is working!

Other thoughts:

At some point I should probably write a viral eBook which will take a bit longer than one day, but I imagine it would be quite effective.