Breaking Free
How to Quit Your Job and Start Your Own Business
Building Yourself As a Brand
In: Advice By: Brian Armstrong
10 Jul 2007
It’s amazing what you can do once you have a following and you are a brand. For example, you can decide to answer some questions one day and earn $50 grand. That’s part of the reason I’m creating this blog: to build myself as a brand. Everyone should focus on building themselves as a brand.
There’s lots of marketing authors, but only one Seth Godin.
There’s lots of real estate Guru’s, but only one Trump.
There’s lots of pretty girls, but only one Paris.
Whatever it is that you do, probably plenty of other people do it as well. So if you want to earn more for an hour of your time, your name has to be worth something.
Do you have a desire to be known in your field?
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Breaking Free is a blog for people who'd like to quit their 9-to-5, start their own business, and achieve financial freedom. It's written by web-entrepreneur Brian Armstrong. You can read more here »
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Pedro
July 10th, 2007 at 6:57 pm
Brian,
Branding can sometimes become crucial. If you have a high quality product in a highly competitive market (a book, for example), chances are your sales won’t be expressive.
However if you have branded yourself, your product will probably sell a lot. This applies even if your product is not tangible, such as hosting a seminar.
Pedro
http://yourfirstmilliondollars.blogspot.com
James Mitchell
July 12th, 2007 at 11:38 am
There is certainly validity in
I think to a certain extent everyone desires to ‘go where everyone knows their name.’ After all who wouldn’t like the ability to be sought after instead of seeking? With that said, I am looking to develop myself as a more credible, known, and respected person within the web design and development field. Whether that happens only time will tell, however if I can help others in the process that will be satisfying too.
Thanks for the insight.