Breaking Free
Experiments in tech entrepreneurship
The Screen After A User Closes Their Account
In: Updates By: Brian Armstrong
25 Jul 2010
8 Responses
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Breaking Free is a collection of articles on tech entrepreneurship, business, and life written by Brian Armstrong. You can read more here »
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Eric Northam
July 25th, 2010 at 1:19 pm
Good one. I love emotional or funny messages that make your app seem more human.
Brian Armstrong
July 26th, 2010 at 3:56 am
Thanks Eric! Do you guys include examples of humor or personality in EasyBroker too?
Eric Northam
August 1st, 2010 at 6:48 pm
Not too much humor however we keep most things informal. I like our welcome message once you login for example
“Hi Brian, it’s time to start selling and we’re here to help. Let’s get started!”
and our 500 page
“Oops, something went wrong!”
and we used to have a different upgrade page that included
“Lots of love from the EasyBroker team”
as one of the benefits for upgrading.
Brian Armstrong
August 4th, 2010 at 1:01 am
Nice!
Mar
July 25th, 2010 at 2:14 pm
I’ve seen these before! Well not the same words but something like this kind of “sorry to see you go, come leave a feedback” message and 10 out of 10 I’ll leave a feedback just because it’s funny, friendly and engaging.
I hate those bureaucratic, robotic and automatic feedback systems, where 10 out of 10 I’ll hesitate telling them anything constructive.
Brian Armstrong
July 26th, 2010 at 3:56 am
Yep – agreed Mar :)
Sam - sparklife.info
July 25th, 2010 at 4:20 pm
Nice work… Definitely an improvement over the typical messages you get or just letting them go without saying anything!
I don’t run any subscription services myself but I’ll always personally e-mail someone who has unsubscribed from my mailing list, to get more specific and useful feedback… well that’s the aim anyway; I’ve yet to have anyone unsubscribe! :)
Take it easy,
Sam
Brian Armstrong
July 26th, 2010 at 3:58 am
Yep, I think personal messages are great too.
Some startups I’ve even seen will even try to make an automated message seem real by intentionally misspelling something, or including “Sent from my iPhone” at the end.