No Plan, No Capital, No Model… No Problem

In: How To| Incorporation| Interviews By: Brian Armstrong

12 Aug 2008

This video shows an interesting panel of people who’ve started web companies:

Check out a hilarious story around the 18:57 mark from James Hong about how he bootstrapped HotOrNot.com for literally zero dollars. By the way, if he were to do it today it would have been even easier by simply throwing some Google Adsense on the page.

I have always had a certain respect for people who understand the idea that starting a business today doesn’t require much money. You’ll notice that Marcus Kazmierczak in the next breath after James’ story talks about how MayasMom was funded with $100,000 and they just took on a $100 million round of financing.

I have to wonder what in the world they were thinking.

Correction: Marcus wrote in to say it was $1 million, not $100 million. Sorry for the error!

As we’ve seen before, taking on investors is almost always a bad idea. Why would they give away a huge percentage of their company and take on all that debt? If it is a good enough site, it should be bringing in income from almost day one, and there is absolutely nothing on that site which required $100k much less $100M.

It made sense later when I did some research on the site. Basically Marcus Kazmierczak had no business being on the panel. First of all he is an employee, not really a founder. Secondly, the other websites shown on the panel are true blue internet success stories, all among the top 5,000 most popular websites on the internet. MayasMom.com barely breaks into the top 100,000.

If you don’t see the video below you can click here.

By the way, here is Marcus Frind’s check from Google for $900,000 that he talks about in the video. It is from just two months of Adsense earnings.

Adsense check

To learn more about how to start your own business for little or no money, grab a copy of Breaking Free. Thanks to all who have enjoyed it and written in.

I’ll have some more guest posts coming out this week. Stay tuned!
Brian Armstrong

5 Responses

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    Kiran

    August 12th, 2008 at 4:46 pm

    Hey..

    I found this website very useful. Keep Going.

    Best Wishes

    Kiran

    Avatar

    Brian Armstrong

    August 12th, 2008 at 5:51 pm

    Correction: Marcus wrote in to say it was $1 million, not $100 million. Sorry for the error!

    Avatar

    Creer un site

    August 18th, 2008 at 5:39 am

    I saw his video a while ago, and it really deserves to wath it completly :-)

    Avatar

    College Town Menus (CTM)

    June 5th, 2009 at 4:58 pm

    I love seeing people put everything on the line with startups. Its fascinating seeing people start a business with literally NOTHING. Brian does a good job showing how he started his UniversityTutor website with very little resources and turned it into a very nice and successful website. With me, I outsource everything because I need to focus on the bigger picture instead of the development and smaller things, so that works for me, but could easily cut down my costs if I learned it myself – but then it comes down to time which is already an issue.

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Breaking Free is a blog for people who'd like to quit their 9-to-5, start their own business, and achieve financial freedom. It's written by web-entrepreneur Brian Armstrong. You can read more here »

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