Comments on: How Split Testing Your Sign-up Page Can Double Your Results

By: Brian Armstrong

Brian Armstrong — Wed, 15 Oct 2008 07:50:00 +0000

True. I think “internet marketer” is really a bad word. There is way too much of that crap online these days.

By: Nico Granelli

Nico Granelli — Wed, 15 Oct 2008 01:28:36 +0000

and prices? everyone is using 7. $97, $47, is horrible.

I wont buy anything that end in a 7

By: Brian Armstrong

Brian Armstrong — Tue, 02 Sep 2008 07:45:07 +0000

Yep, its strange but the internet marketing / copywriting industry always just feels dirty and dishonest to me. There are some good techniques behind it sometimes but you have to be careful. I haven’t really seen that addressed anywhere.

By: Creer un site

Creer un site — Mon, 01 Sep 2008 23:03:23 +0000

You’re right. Yellow background + testimonials :: BS trigger

By: Jeff

Jeff — Mon, 01 Sep 2008 01:40:07 +0000

Brian -

I agree with you completely I’ve been working on getting a blog up and running, and a part of that has been studying copywriting. It seems to me anymore that following all the ‘usual’ copywriting rules is becoming almost cliched. Anyone who pays any attention should be able to see through the techniques that are used.

When I see a sales letter or page anymore I just scan it to get the general idea of what the product/service is about, then scan to the part that actually tells you how much you have to spend.

The testimonials, screen shots of bank statements, scarcity techniques, etc. all get skipped.

Personally, I just appreciate getting some info about the product and finding out how much it costs.