Breaking Free
How to Quit Your Job and Start Your Own Business
If You’re Trying To Market Yourself Or Your Brand, Don’t Write A Book
17 Jun 2007Checkout this great interview with NYT Best Seller and marketing expert, Seth Godin.
He makes a few important points:
- 58% of Americans never read another book after high school
- The average American purchases one book per year, and probably doesn’t get through the entire thing.
- It’s far easier to reach 1000 people today with a YouTube Video, or Blog, than it is with a book.
Keep this in mind when trying to spread your idea, product, or service. How can you remove as many barriers as possible to help it spread? It’s far easier for someone to email a link to their friend, than it is for someone to remember your book title, drive to a bookstore, spend their hard earned money, and find time to read it.
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Breaking Free is a blog for people who'd like to quit their 9-to-5, start their own business, and achieve financial freedom. It's written by web-entrepreneur Brian Armstrong. You can read more here »
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