Comments on: How To Market Like A Rapper

By: Joel Owen

Joel Owen — Fri, 11 Jun 2010 04:43:59 +0000

Bon Jovi definitely rocks, the best rock and roll band in the planet,’*

By: Daniel Massicotte

Daniel Massicotte — Fri, 19 Dec 2008 17:18:11 +0000

Hey! No update in a while! What’s happening?

Too busy breaking free?

By: Brian Armstrong

Brian Armstrong — Tue, 16 Dec 2008 22:05:45 +0000

Quite true thanks Daniel!

By: Daniel Massicotte

Daniel Massicotte — Tue, 16 Dec 2008 14:16:51 +0000

You have good point about the names. Come to think about it had I thought of that before I set up my site I could probably have avoided having such a long domain name.

I wasn’t really thinking marketing setting up my site though. I was more focused on the topic that interested me. The key is balance between the two I’d say.

By: Brian Armstrong

Brian Armstrong — Mon, 17 Nov 2008 21:13:54 +0000

Good point, crossing language/culture lines can be tough for naming products. You might have heard of the Chevy Nova. They tried to introduce in in Mexico and unfortunately in Spanish “No va” means “no go”.

Supposedly this is part of the reason why Mercedes and BMW avoid naming their cars and just use letters and numbers like E320 or M3 so they can cross all countries and languages.

By: Brian Armstrong

Brian Armstrong — Mon, 17 Nov 2008 21:10:38 +0000

Haha, not bad. I realized that I used to use one that was pretty good: Students Helping Students.

This works since all the tutors are college students.

By: Brian Armstrong

Brian Armstrong — Mon, 17 Nov 2008 21:09:49 +0000

Sounds like a good one Joey! :)

By: Caroline

Caroline — Mon, 17 Nov 2008 10:40:45 +0000

The only problem is that something that rhymes in the US does not in the UK as it is pronounced differently. For example ‘take a slice of my niche quiche’ In the UK we would pronounce niche as neesh where US would pronounce as nitch.

By: caleb

caleb — Sun, 16 Nov 2008 18:13:56 +0000

How about “To Tutor or Not To Tutor”? To enhance the effect, make it one word: Totutorornottotutor.

Then make a rap song about it.

By: Matt Thomas

Matt Thomas — Sun, 16 Nov 2008 06:18:25 +0000

Interesting connection to rapping and marketing. Having any kind of catch phrase or slogan that is memorable and easily said certainly helps the effectiveness of the advertising technique.

Most importantly, I feel is that these phrases are catchy yet conjure up specific images at the same time. “If the glove doesn’t fit, you must acquit” literally makes you picture a glove not fitting on the defendant’s hand, causing you to question their guilt.