How to Quit Your Job and Start Your Own Business
In: Uncategorized By: Brian Armstrong
10 Dec 2008A lot of entrepreneurs are freaked out about telling people their business ideas. They act like it’s a big secret that someone will steal!

Photo by Jill Greenseth
Usually there is no need for this. Great business ideas are abundant, it’s the execution of them that is really difficult.
For example, we all know that if someone could create a super fuel efficient car, or a machine that washed and dried your clothes in one step, or an operating system that never crashed – they’d be rich! Those aren’t secrets, they just happen to come with difficult execution.
You aren’t the only one with your business idea. Lot’s of people have had it. It’s just that 90% of them will never act on it, and of those that do, 90% of them won’t get it right. Maybe (hopefully) you will!
Breaking Free is a blog for people who'd like to quit their 9-to-5, start their own business, and achieve financial freedom. It's written by web-entrepreneur Brian Armstrong. You can read more here »
Caroline
December 10th, 2008 at 9:35 am
Not sure if I get the gist of what you are saying, I guess it’s that you have to act.
Anthony
December 12th, 2008 at 5:20 pm
I’m a little gunshy about this point. I had a great idea and I know many others have had it too, but I shared it with someone whom I thought was a friend and they got finance faster than me and beat me to the market. I still went ahead but as you can imagine, the impact of my idea was only 50% or less than it should have been. Beware who you think are your friends. I will not share an idea with anyonyone now untill I’m eady to launch!
Brian Armstrong
December 15th, 2008 at 5:49 pm
That’s true Anthony…I suppose I’m somewhat cautious too in the sense that I don’t announce my intentions to the world before it’s ready to launch. But I also try to have open conversations with people.
Matt Thomas
December 21st, 2008 at 1:43 am
Brian,
I completely agree with you. What makes one entrepreneur different from another is their execution. Great ideas are indeed in abundance and you don’t need to be the first person to act on that idea to be successful, you just need to be the best.
Also, what you should be secretive of is not necessarily the idea itself, but the process or way to turn the idea into reality. I suppose the more specific the idea is, the more protective you should be.