Breaking Free
How to Quit Your Job and Start Your Own Business
Hey Folks,
I decided to do a video blog today to show you a recent change I made to my passive income business, UniversityTutor.com. For those of you who haven’t been following the blog for a while, I launched this business in about 1 month with $100.
I only changed one sentence on the website – and this led to a 14% improvement in my conversion rate. Imagine if you could get a 14% raise at your job for changing one sentence?
Check out the video to see how I did it (watch in fullscreen for best view).
Watch Website Improves 14% Changing One Sentence in How to Videos | View More Free Videos Online at Veoh.com
Takeaways:
- Put yourself in the mindset of your customer
- Try to look at your website with “fresh eyes” or show it to new people and get them to “think out loud” as they go through it. No helping them when they can’t figure something out! You have to watch in silence which will be very difficult but revealing.
- Test, test, test – little ongoing improvements like this can end up being huge contributors to your bottom line as they add up quickly.
Until next time, keep breaking free!
Brian Armstrong
- Tags: passive income, testing, video
9 Responses
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About this blog
Breaking Free is a blog for people who'd like to quit their 9-to-5, start their own business, and achieve financial freedom. It's written by web-entrepreneur Brian Armstrong. You can read more here »
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Matt Thomas
January 26th, 2009 at 7:24 pm
Very interesting! I think this is a great testament to the validity of the 80/20 principal. Although the ratio might be a little bit different in your case, you changed just one sentence in your entire site and saw an impressive improvement.
I liked your point that we should continuously benchmark and test. This is a tactic that is constantly recommended when reading about landing page optimization and ad copy writing and is essential to improving conversion rates.
Thanks for the useful post!
Marco
January 26th, 2009 at 9:57 pm
Buh!
Veoh doesn’t work with people from Brazil, so I can’t see the video!
Why don’t you post it on YouTube?
Brian Armstrong
January 27th, 2009 at 6:11 pm
Hi Marco, here is the YouTube link: http://www.youtube.com/watch?v=KDzwPO36YoU
Only reason I didn’t use it was that the resolution is a little bit lower on YouTube. Good to know I have readers in Brazil! I’ll come say hi when I stop by there.
Terra Andersen
January 27th, 2009 at 2:03 am
Great little find! Good work on that 14% That’s very impressive!
Mike McCoy
January 27th, 2009 at 11:19 am
Great suggestion and thank you showing your documentation. Amazing what a little text can do. I’m facing this same issue with the development of my site. Thanks!
Jack Boss
April 7th, 2010 at 5:45 am
We recently implemented changes in design based on looking our competitor’s websites, too.
Thanks for the video. It will be reference in improving our own website more.