Video of Tigre, Argentina Plus UniversityTutor.com Update

In: Business Ideas| Updates By: Brian Armstrong

1 Jun 2009
This entry is part 4 of 6 in the series Living Abroad

Last weekend I took a day trip to Tigre, Argentina which is a little town on a river delta about an hour outside Buenos Aires. I went with some people who live in the same house, and met some new people along the way. It has nice boat trips, restaurants, and some boardwalk/themepark type stuff.

It was a fun outing. I looked at some tourist packages that charged $75 or $100 USD to take a trip to Tigre. But my Argentine friends said it was a waste of money and i should just take the train and get a boat when I got there.

They turned out to be right. The train ticket was a whopping 1.35 pesos (or 36 cents USD) and the boat ride was 18 pesos (less than 5 USD). Glad I didn’t take that “tour” for Americans!

Here is some video I shot:

Audio is by hisboyelroy via ccmixter.org.

Update On UniversityTutor.com

My transition back to the old business model of monthly subscribers is now complete. I’ve already started to recover some subscribers. I’m split testing 2 price points right now of $9.95 per month or $89.95 per year vs $5 per month or $45 per year. I’ll report back the results on that after a few months collecting data.

It feels good to be back on track with that – the water wheel is running again! To transition I simply put together an email for all tutors. Nobody was upset by the change like last time and the response has largely been positive.

My next goal will be to get UniversityTutor going in some more countries. I’m going to start with English speaking countries first because it’s a major amount of work to internationalize a website into a bunch of languages. But there are still plenty of places to start (England, Canada, Australia, large parts of Europe, etc).

I’ll then probably do another marketing round to university students there.

First step will be to import this huge free database of cities around the world (thanks to MaxMind.com for open sourcing it). This will help with the SEO for each new city so that a page is created for all tutors who sign up there.

Sometimes it’s easy to take things for granted and forget how good you have it. This morning I had to pinch myself. If I had been following the “normal” life plan I’d have woken up at 7AM this morning and gone do a job I probably hated. Instead I woke up at noon in Buenos Aires and went to work for myself.

Until next time, keep breaking free!
Brian Armstrong

4 Responses

    Avatar

    College Town Menus (CTM)

    June 2nd, 2009 at 1:38 pm

    I’ve always wanted to learn how to do the split testing – I’m assuming your using Google Website Optimizer for this? I’d love to see a post on how you setup the GWO to work with your site and show some of the tracking. I’m sure many others would like to learn how to do something like that also.

    How did you come up with those numbers ($9.95 vs $5/month or $89.95 vs 45/year)?

    I like your ending quote about waking up at 7AM to work for someone else — aint that the truth…….. =/

      Avatar

      Brian Armstrong

      June 2nd, 2009 at 6:31 pm

      I sort of have a love hate relationship with google website optimizer. It has so much potential but never seems to make things easy. In this case I cuz hand programmed the split testing it.

      Basically I set up a new table in the database and it just saves a little note there any time an “event” occurs that I’m interested in. So far those events are:
      1. new tutor signs up
      2. email gets sent to tutor asking them to subscribe
      3. tutor subscribes
      4. revenue is generated from a tutor subscription

      50% are seeing one price 50% are seeing the other

      This will be enough to determine what the conversion rate is for each group, and the total revenue per tutor that signs up for both groups

      the prices are really just a guess based on what I think I might be willing to pay…hence the testing is needed since they are really just guesses :)
      B

    Avatar

    Aaron

    July 11th, 2009 at 8:10 pm

    Brian-

    Any update on going back to the old business model for UniversityTutor? Are the tutors continuing to come back? Hopefully this will be one that works for them. It’s good that you tried the other one or you never would have known, especially if this ramps back up soon.

    -Aaron

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Breaking Free is a blog for people who'd like to quit their 9-to-5, start their own business, and achieve financial freedom. It's written by web-entrepreneur Brian Armstrong. You can read more here »