Archive for the ‘Marketing’ Category

I was reading this presentation by the Dropbox.com Founder, Drew Houston, the other day and the most interesting part about it was that most of their marketing with Adwords and conventional approaches completely failed. Yet Dropbox has over 4 million users.  So how did they do it? Apparently it was almost entirely word of mouth [...]

This is an exciting announcement.  For the last few months I’ve been working on a new web app (was contracted to build it actually) and today is the beta launch! The site is Seoaholic.com.  The name is a made up word which combines SEO (search engine optimization) and “work-a-holic”. This is a beta launch so the tool is [...]

So you just built the next great web app, the launch day has finally come and …. silence. Crickets chirping. You anxiously check your Google Analytics stats and see that despite having the coolest new website ever, nobody seems to care. More precisely, nobody knows about it yet. This is one of the toughest moments [...]

I was watching this video today about how to stand out in your market place.  It gives some good examples of companies (like VooDoo Donut and ZipCar) who created a strong following by: 1. Doing something different 2. Having fun 3. Not being afraid to be a little weird It reminded me of Google’s “I’m feeling [...]

Just wanted to give an update on how my SEO experiment went from this post a month ago. For those who didn’t read it I setup a category on BuyersVote.com for the best halloween costume ideas of 2009. I did this because I knew it would be a popular keyword in October, especially toward the [...]

I had an interesting conversation with Neil Patel earlier this week.  I called him to get some advice on UniversityTutor.com and how I could take it to the next level.  Neil is a really successful guy in the web business space, so I figured it’d be a good brainstorm. His biggest advice was to get [...]

Sometimes I post up reviews of books I’ve enjoyed. But I think it’d be interesting to get a collective approach from all the readers of this blog.  What books on business have had the greatest impact on you?  Which book do you find yourself recommending to other entrepreneurs the most? A bunch of suggestions have [...]

Copywriting is hard. Sometimes I find it easy to explain things clearly and succinctly.  But other times I really struggle to capture the main idea of a complex subject in just a few lines. What’s so deceptive about good writing is that it looks simple when you read it.  It looks casual, like someone jotted [...]

About a week ago I met up with another entrepreneur here in Buenos Aires named Eric Northam (he is running a cool software-as-a-service business down here called EasyBroker.com – check it out if you get a chance). He loaned me a book to read while I was down here, Word Of Mouth Marketing, since I’m [...]

I shot some video today while walking around BA. It’s gotten a little bit colder here lately and it was overcast today but still pretty nice. Here is the YouTube video: Few other random discoveries since last week:


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Breaking Free is a blog for people who'd like to quit their 9-to-5, start their own business, and achieve financial freedom. It's written by web-entrepreneur Brian Armstrong. You can read more here »