Breaking Free
Experiments in tech entrepreneurship
Archive for the ‘Marketing’ Category
How To Generate Word Of Mouth For Your Business
20 Sep 2009About a week ago I met up with another entrepreneur here in Buenos Aires named Eric Northam (he is running a cool software-as-a-service business down here called EasyBroker.com – check it out if you get a chance). He loaned me a book to read while I was down here, Word Of Mouth Marketing, since I’m [...]
Video Of My Apartment In Buenos Aires
17 May 2009I shot some video today while walking around BA. It’s gotten a little bit colder here lately and it was overcast today but still pretty nice. Here is the YouTube video: Few other random discoveries since last week:
Remember the new billing/invoice system I designed and launched for UniversityTutor.com? Things aren’t looking very promising so far. They started off well and in the first week or two about a dozen invoices got processed through the site. I figured it would slowly trend upwards from there as people started adopting it, but in the [...]
The Most Awesome Car Wash Of All Time
7 Apr 2009As part of getting ready to move to Argentina I have to sell my car. Two good pieces of advice I’ve gotten: Don’t wait till the last week to sell it even if you need the car. The cost of renting a car for a few days is negligible to the cost of having to [...]
Implementing A Suggestion From A Reader
In: Marketing
17 Feb 2009A few days ago I wrote about a new feature I added to my passive income business, UniversityTutor.com: map based searching. I got some really great feedback from a Breaking Free reader by the name of Tylor who said: Looks good! If you wanted a little user interaction feedback: my first intention, immediately upon landing [...]
Are all “work from home” ads scams?
In: Marketing
13 Feb 2009Got this message from a reader today: Hi Brian, I just signed up to your blog and find it interesting and worthwhile to follow through. You come across as a knowledgeable person who doesn’t mind to share your findings with anyone who asks and this Brian…as you know, brings instant credibility and builds a positive [...]
- (17) Comments
- Tags: hype, internet marketing, scam
My Website Improved 14% Changing One Sentence
26 Jan 2009Hey Folks, I decided to do a video blog today to show you a recent change I made to my passive income business, UniversityTutor.com. For those of you who haven’t been following the blog for a while, I launched this business in about 1 month with $100. I only changed one sentence on the website [...]
- (9) Comments
- Tags: passive income, testing, video
How To Market Like A Rapper
In: Marketing
15 Nov 2008“Cutie with a bootie”. “Junk in the trunk”. These popular phrases spread throughout our culture like wildfire. Why? It has something to do with the repetitive sounds in the phrase. It rhymes and is melodic. Rappers have stumbled on an interesting psychological effect with phrases like these: they bounce around in your head and get [...]
- (14) Comments
- Tags: alliteration, assonance, brand, branding, consonance, repetition
How Brian Armstrong Took Down A WWF Wrestler
12 Oct 2008Part of the reason I blog is to build brand equity. Call me narcissistic, but I think it’s important to control what comes up when someone Googles your name. People decide all sorts of things about you by Googling you. Business deals, speaking opportunities, and (if I cared about such things) getting a job can [...]
About this blog
Breaking Free is a collection of articles on tech entrepreneurship, business, and life written by Brian Armstrong. You can read more here »
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- Some random udpates…
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- Something I coded up for fun…
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