How to Quit Your Job and Start Your Own Business
In: Business Ideas|Marketing By: Brian Armstrong
28 Jan 2010This is an exciting announcement. For the last few months I’ve been working on a new web app (was contracted to build it actually) and today is the beta launch!
The site is Seoaholic.com. The name is a made up word which combines SEO (search engine optimization) and “work-a-holic”.
This is a beta launch so the tool is still a work in progress, but feel free to try it out and send me any feedback on what you like and don’t like.
The main benefit of this tool is to bring more traffic to your website by:
As you may know, building incoming links to your website is one of the best ways to improve your search engine rankings. Seoaholic goes out to find “link opportunities” for you and ranks them by (1) how valuable the link would be if you got it (2) how likely you are to actually get a link from that site. Seoaholic helps you (and your team) track the process of getting incoming links from those website owners.
A link opportunity is typically a page on a website that is already linking to your competitors or related websites, but they aren’t linking to you yet. It might be a blog post, a list of resources, job posting board, etc. You have a good chance of getting a link from these pages because they are already linking to sites like yours (by good I mean maybe 25% chance of success instead of 1% like most link building campaigns). The last step is still up to you: contact the website owner to ask for a link, submit your site (if their site allows it), or write an interesting piece of content they would be likely to link to. This last step is standard linking building stuff, and remains a manual process (we don’t want this to turn into a spamming tool).
The tool manages the rest for you (finding the high value opportunities, checking if they actually linked, managing your team’s progress, and seeing how it ultimately affects your rankings). We imagine it being used by anyone from small time bloggers (who want to improve and track their search engine rankings over time) to hardcore SEO consultants who do this for a living.
If you don’t see the video embedded below (i.e. you’re reading this in email) you can click here to watch it on YouTube. Click the “full screen” button below to get a better view or try it in HD.
This is sort of a funny topic I’ve been reading about recently, and I wanted to share some findings. It’s mostly just meant for fun (mental masturbation in the wider sense of “breaking free”) but has some interesting long term implications.
Read on future King and Queens!
This is usually people’s first reaction to the idea of starting a country, and rightfully so.
The simple answer is: you think you can make a better one. Maybe where you currently live the government is annoying you in some way (like wars, taxes, environmental policies, oppression, extortion, etc – whatever you care about). So after doing some strong letter writing campaigns that don’t accomplish anything, you start to look at what other countries are out there. If you still haven’t found one you like, people eventually get the idea in their head that they could do better if they started one of their own!
But there is a more complex and serious answer to this as well. Which is that there is a market for governments just like for anything else. Allow me to explain.
When you go out for dinner you have to pick a place to eat. You give the restaurant some money, and they give you some food and service in return. If the food sucks you won’t go back, and if it’s great you tell all your friends about it and the restaurant thrives. In short, there is a market for restaurants. No surprise there. This idea of “voting with your dollars” obviously works and encourages good restaurants.
But just like restaurants, there is a market for countries. You choose to pay money (taxes) to a government in exchange for some sort of services (military, roads, health care, etc). And if you aren’t happy with the service, you can always leave and choose to patronize another country with your business.
But people rarely, if ever, choose to switch countries despite constantly complaining about the service. Why is this? Why doesn’t anyone seem very happy with their government, but you can find a pretty decent Italian restaurant in every city? The answer turns out to be that the market for governments is inefficient.
We can see this by looking at two questions, and comparing the restaurant market to the government market:
COUNTRY: You need to discover new land (not possible anymore, every square inch of dirt on Earth is claimed by someone at this point), conquer another country by force to take their land, or pull off a military coup. You could argue winning an election for president should be on this list, but that’s not really the same as having your own country – any country democratic enough to allow elections probably doesn’t give the president 100% power to do whatever they want in the same way an owner of a restaurant could.
What is the major consequence of this? Well, it means that, on average, the service provided by governments is worse than the service provided by restaurants. They can get away with it, because they know it’s such a pain for you to actually leave, and there are few other options even if you wanted to. Simply put, it’s an inefficient market.
To say “on average, it’s worse” may actually be too kind. Indeed, governments on occasion actually murder thousands of their own citizens, so in some countries it’s not even close. But even in the U.S. people have still occasionally gotten fed up enough to leave (when the draft was instated during the Vietnam war for example). Compared to restaurants, the threshold is much lower. I might not go back to a restaurant if the waiter was rude, or I just like the salsa at the other place.
So how can we make countries more like restaurants and get better service from them? Those two questions above hold the key. Somehow, you’d have to make it easy for anyone to start a country, and easy for citizens to switch if they saw one they liked better. Economists would call this lowering “barriers to entry” and reducing “switching costs”. This is, at the risk of oversimplifying, what makes markets more efficient. And more efficient markets make for better service because they have to compete against each other to win your business.
Now, you could easily say “but countries will never be as efficient as restaurants, they are far apart, natural barriers, etc, etc…”. And I agree with you. But efficiency exists along a spectrum, and the closer we get to the ideal, the more improvement we’ll see in government service.
To prove this to yourself you can take a quick look at cable companies. They exist somewhere in between restaurants and governments on that spectrum (both in efficiency and service). It’s harder to start a cable company than a restaurant (more capital required) and consequently fewer of them. It’s also more difficult for customers to switch if they don’t like their cable company, because there are contracts and only one or two options in most neighborhoods. It’s no accident that service provided by cable companies is far inferior to restaurants (“your food will arrive somewhere between the hours of 8am and 6pm tomorrow…”) but not nearly as bad as governments (cable companies haven’t murdered anyone yet, that I’m aware of). My point here is that there is a range of efficiency in markets and it seems to correspond with a range in quality of service. Any gains in making government markets more efficient would have some benefit, even if they don’t get all the way to restaurant levels.
So now that we’ve seen why someone might want to start their own country, you might be wondering…
Let’s look at the three main ways people have tried over the years, with varying degrees of success, and a real life example for each.
Ok this one is pretty hilarious. In the 1970′s, a group of people (led by Las Vegas real estate millionarie Michael Oliver) took over this “island” that was just below sea-level (and thus unclaimed by any nation).
In: Education By: Brian Armstrong
18 Jan 2010What’s holding you back from accomplishing your business goals this year? This might help you stay on track…
OnlineProfits.com just re-launched their site. I told people about this last year and it seemed to have pretty good feedback.
The people who teach this are pretty top notch in their industry, check out the contributors. A few of these folks I’ve met and have helped me out with my own businesses.
Click a profile to read more on their site (they have a free newsletter on the reports page too).
In: Updates|User Interface Design By: Brian Armstrong
15 Jan 2010Over the last month or so I’ve quietly rolled out some changes to BuyersVote. These were little things I discovered that I wanted while using the site.
Take note: this is one of the best reasons to build something (in a startup) that you actually want to use for yourself! If you’re an actual user, the software will be way better because when something is annoying or difficult you’ll fix it right away.

Now you can enter an address, phone number, and website for an item.
This was really annoying before (especially for websites) – where you’d have to enter the website right in the title of the item because there was no other field for it.
Now if you enter these extra fields while editing an item, it will appear on the show page allowing you to visit the “External Site” with just one click, or Google Map it, etc.
Now on item pages there is a small badge that people can copy and paste into their website. This would mainly be useful if it was your product and you wanted to show off reviews you were getting or encourage people to post more reviews.
So you just built the next great web app, the launch day has finally come and …. silence. Crickets chirping. You anxiously check your Google Analytics stats and see that despite having the coolest new website ever, nobody seems to care. More precisely, nobody knows about it yet.
This is one of the toughest moments for entrepreneurs (especially engineering types) when you realize that building the whole thing was the easy part. Now it’s actually marketing the damn thing that is going to take a while.
Here are 5 ways I’ve used to launch a website and get the first users to my site.
In: Business Ideas|Marketing By: Brian Armstrong
2 Dec 2009I was watching this video today about how to stand out in your market place. It gives some good examples of companies (like VooDoo Donut and ZipCar) who created a strong following by:
1. Doing something different
2. Having fun
3. Not being afraid to be a little weird
It reminded me of Google’s “I’m feeling lucky” button or Facebook’s Pirate language setting.
It also reminded me of some of the ideas I wrote about in word of mouth marketing.
Then I started looking at the BuyersVote.com homepage and I got sort of sad. It looked really boring.
It looked like every other review site out there. If I saw it for the first time, I’d probably be sort of confused, do a few clicks, and then leave.
So I started wondering, what is this website actually ABOUT damnit. It’s got to convey it instantly. And I blurted out “it just so you can find out if something sucks or not before you buy it!”
So I decided to change the tag-line of the site from “Online product reviews made easy” to “Find out if it sucks, before you buy!”
Irreverent? Yes. Junevile? Probably. Fun and engaging? I think so. At least it would cause me to give it a second look, and maybe even participate in this community – it’s sounds fun.
What do you think? Worst idea ever or good marketing? I think I’ll test it out for a bit.
P.S. Because it worked out so well last time, I’ve started a new category on BuyersVote for “Best Christmas Gift Ideas 2009“. Hopefully you’ll find it useful as you do your last minute Christmas shopping. Please take a moment to go check it out now – and don’t forget to vote or add your own idea if you have a good one. Thanks!
Until next time, keep breaking free!
Brian Armstrong
In: Business Ideas By: Brian Armstrong
28 Nov 2009Here is a question from a Breaking Free reader….
Dear Brian,
Your book inspired me to start up my own business based on your Start Breaking Free model.
I was a lawyer working 80 hour weeks at an international firm, doomed to spending the best years of my life behind a desk. I was depressed and my confidence was taking a battering from my unhappy, over critical, negative, unhealthy and institutionalized colleagues.
After reading your book I started to ponder how, if at all, I could escape the rat race.
My answer came a few short weeks after reading your book. If I was working 80 hours a week and making less than a third of my billing target, where was the rest of the money going? After weeks of research I found out that it was going to a combination of a) the under worked over paid partners b) the lazy and inefficient staff and c) the office, stationary, IT and other such expenses.
I decided to setup a service that has none of these expenses and that offers lawyers a better life and businesses a cheaper more efficient service. I set up Matrix Law Group which places lawyers with businesses on a temporary employee basis and which allows those lawyers to work either remotely or from the business’ office (so no office).
I advertise in a few small business publications over here and then hire someone, including myself out (like a temp agency) and charge businesses a low hourly rate (we have no overheads so can undercut traditional law firms). I now work about about 7 to 10 hours a week at £100 an hour and because of more favourable tax treatments, I make a decent wage but a less than I did when I was working 80 hours a week. But guess what? I am much much happier and healthier.
I won’t lie, getting business is not easy, specially since I have to do all my marketing myself.
My question to you is whether you can offer me any advice on marketing myself and my business? My website is www.matrixlawgroup.com, other than that, and a few adverts, I have no other marketing tools. Law is one of those industries that works on a word of mouth basis. I am therefore trying to approach people, such as yourself, to get advice.
Thank you for inspiring me to change my life.
Keep breaking free.
Patrick

Hey Patrick,
Wow I love it! I think it’s a great idea and will save people lots of money (the perfect sales pitch at this time).
I’m not sure if you designed the site like this intentionally, but it came across somewhat web 2.0 ish or futuristic. At least for me I’d prefer to see something more professional and old fashioned looking for a legal site, that instills a sense of quality. Up to you of course, just thought I’d mention it. Did you think about listing the available lawyers on the site as well with some sort of profile?
In: Business Ideas By: Brian Armstrong
10 Nov 2009I met up with a few entrepreneurs from Dublin, Ireland this week in Buenos Aires. They have a web business based around the voiceover industry. If you don’t know, the voiceover industry is a bit like acting or modeling in that people typically have agents – except they get hired to record their voice for commercials and things like this.
You can see a sample of one of their pages here.
By the way, their logo looks a bit strange, but apparently that is the tonsils on the back of someone’s mouth (their piehole).
Really, it’s a similar business model to UniversityTutor.com or Haystack.com which I’ve talked about recently. Simply put, you get a bunch of listings from some sort of service provider, try to get traffic from people who need to find them, and then you charge the service provider a subscription to get work through your site.
The challenge is establishing your site as the dominant one in that niche by getting lots of traffic and good search engine rankings, but once you do it’s difficult for a new comer to overtake you. There are high barriers to entry in that sense.
These types of sites aren’t very complex technologically, but I think they do serve an important purpose: they are making markets more efficient by eliminating agents.
Breaking Free is a blog for people who'd like to quit their 9-to-5, start their own business, and achieve financial freedom. It's written by web-entrepreneur Brian Armstrong. You can read more here »