Posts Tagged ‘consonance

“Cutie with a bootie”.
“Junk in the trunk”.
These popular phrases spread throughout our culture like wildfire. Why?
It has something to do with the repetitive sounds in the phrase. It rhymes and is melodic. Rappers have stumbled on an interesting psychological effect with phrases like these: they bounce around in your head and get [...]


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Breaking Free is a blog for people who'd like to quit their 9-to-5, start their own business, and achieve financial freedom. It's written by web-entrepreneur Brian Armstrong. You can read more here »

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